Industrial Marketing Collective
A vetted, no-pitch community of industrial marketers sharing what’s actually working —
so you can move faster, make better decisions and stop guessing.
Join 300+ marketers from manufacturing, OEM and industrial tech companies.
"Am I doing the right things… or just doing things?”
Most industrial marketers are figuring it out alone.
What it actually feels like:
- You’re expected to drive growth in a sales-led organization
- You sit between sales and engineering, trying to prove your value
- You’re a team of one — or close to it
- You’re doing strategy, execution and reporting yourself
- You spend time explaining why marketing matters
- You’re working without clear feedback loops
- You don’t have many true peers inside your company
- Most advice you find doesn’t fit your world
Sound familiar?
You’re trying to build something modern inside a business that didn’t historically rely on marketing to grow.
You’re not just doing the work — you’re constantly justifying it. Explaining why brand matters, why content takes time and why results don’t happen overnight.
At the same time, you’re making decisions without clean feedback loops. Long sales cycles, multiple stakeholders and conversations you’re not part of make it hard to know what’s actually working.
So when something works, you’re not always sure why. And when it doesn’t, you’re left guessing.
This isn’t a course library or a Slack group.
Industrial Marketing Collective is a network of marketers doing the work — inside manufacturing companies like yours.
It’s where ideas get pressure-tested, challenges get unpacked, and people share what’s actually working in real time.
No fluff. No recycled playbooks.
Just real conversations with people solving the same problems you are.
And it’s built to stay that way.
Every member is vetted to make sure the conversations stay relevant.
There’s no pitching or prospecting — just people helping each other do better work.
You can jump in when you need input, ask a question and get thoughtful responses from people who’ve been there.
Real conversations
What people are actually doing right now — not what worked five years ago
Shared experience
Learn from marketers dealing with the same constraints, buyers, and internal dynamics
Direct access
Ask questions, get input and move forward without guessing
What happens when you’re inside
At first, it just feels like you have somewhere to go with your questions.
Instead of sitting on something for days — or trying to figure it out on your own — you can bring it to people who’ve dealt with it before and get input right away.
Over time, that starts to change how you work…
→ You bring a problem
You get real input from people who’ve been in your exact situation
→ You see how others are actually executing
Campaigns, messaging, hiring, reporting — what’s working right now inside companies like yours
→ You stop second-guessing every decision
Because you’re not relying on guesswork or generic advice anymore
→ You move faster
Without wasting months testing things others have already figured out
→ You build confidence in your work
And start making decisions you can explain, defend and stand behind
How the community works
There’s nothing to keep up with.
You show up when you need input, ask questions and learn from what others are sharing.
Conversations — Ongoing discussions with industrial marketers working through the same challenges you are.
Live sessions — Join IMC Live when you can to hear what’s working and ask questions in real time.
Resources — Practical playbooks, templates and training you can use when you need them.
Direct access — Tag people. Ask questions. Start conversations. If the community doesn’t have the answer, we’ll help you find it.
Who this is for
This is for industrial marketers doing the work.
You’ll fit right in if:
✔ You’re a marketer inside a B2B manufacturing or industrial company
✔ You’re responsible for driving real business outcomes — not just activity
✔ You’re working on a small team (or a team of one)
✔ You’re figuring things out as you go and want better input
✔ You want practical answers you can actually apply
This probably isn’t for you if:
- You’re here to pitch, sell or generate leads
- You’re looking for passive content instead of real participation
- You want broad marketing trends, not in-the-weeds execution
- You don’t work in (or understand) the industrial space
We keep this community focused on purpose.
What members have to say
“As a one-person marketing team, you’re usually so caught up in the day-to-day activities of requests you’re getting from engineering, requests you’re getting from sales, meetings you have to sit in on, trade shows you’re coordinating, that you’re not really exposed to a lot of innovative ideas in marketing. Or you’re not given the runway to experiment with them. So Industrial Marketing Live is really valuable because you hear about those stories.”
“If you’re an industrial marketer… you’re probably trying to figure out where to get started. How do we do this? How do we do that? There’s a great chance that the community has at least 10 to 15 people that are not only experts about what you’re trying to figure out, but they’re mega passionate about it and are also super open to connecting and sharing with one another.”
“My advice to anyone interested in getting involved in the industrial marketing world would be – get in as fast as you can. The discussions that we have in the chat, the discussions that are going on in Slack, it changes, it evolves, it’s thought provoking. I learn something every single time.”
“I’ve never been in a role where I had somebody working above me. I was always running the marketing strategy myself. And so I didn’t have anyone that I could learn from in house. Which is why I went searching for a community that I could reach out to and kind of lean on when I was trying new things or wanted advice or feedback. So the biggest thing for me with this group is – I cultivated that community.”
“Especially when you’re on a small team, you don’t have as much time to devote to trying new things. It’s great to hear from other people – what’s worked and what’s not, to see how you can apply it to your own business.”
“I cannot say enough how much I thoroughly enjoy these bi-monthly IML’s! It’s extremely freeing to hear from other marketers in this industry and to hear that I’m not alone and others share the frustrations and hurdles that I face daily. They are extremely insightful and leave me feeling inspired and motivated to move mountains to make an impact at my company. Great job to your team, I honestly feel like I have a community now.”
“I took a job 4.5 years ago at an industrial automation company (an industry I knew absolutely nothing about) as their very first and only marketer. With the help of G76’s awesome marketing resources, I was able to convince them to have me report to our sales VP vs. the IT manager. IML has been an amazing resource for me since then, and I began celebrating big and small marketing wins for my little team of one.”
“Thankfully, I discovered Industrial Marketing live shortly after I started working in manufacturing. These webinars offers many practical tips that allowed me to quickly and effortlessly scale up my marketing efforts.”
“Best marketing community around.”
Go deeper (if you want to)
The community is free — and always will be.
If you want more structured support, we also offer:
- Courses
- Playbooks and templates
- Small-group sessions
These are designed to help you apply what you’re learning.
No pressure. No upsell funnel.
Built by Gorilla 76
We’re Gorilla 76 — a team focused on helping B2B manufacturers build marketing programs that drive real business outcomes.
We’ve spent years working alongside industrial companies, figuring out what works (and what doesn’t) in complex, sales-driven environments.
Industrial Marketing Collective is an extension of that work.
We’re active inside the community — sharing what we’re seeing, contributing to discussions and helping keep the signal high.
FAQs
No. This is a no-pitch environment. The marketers in this group are here to learn, share and help — not sell.
Yes! You can join, participate and get value from the community without paying.
As much or as little as you want. Jump in when you need input, and step away when you don’t.
Industrial marketers from manufacturing companies, OEMs and industrial tech businesses — most working on small teams or leading marketing inside their organization.
Everything from messaging and content to campaigns, hiring, reporting and internal alignment — all focused on real-world industrial marketing. Folks share openly about the challenges they’re facing and how they’ve navigated through them.
Our agency, Gorilla 76, has been working almost exclusively with B2B companies in the manufacturing sector (engineering-heavy OEMs, custom machine builders, contract manufacturers, robotics systems integrators, industry 4.0 technology companies, etc) for well over a decade.
We understand how to help B2B companies with consultative sales processes who are selling often-complex products and solutions into committees of buyers made up of engineers, plant managers, c-suite and procurement.
We’ve also watched from the front row as the industrial buying process (as well as the people in buying roles) has dramatically changed over the past 10-15 years. Everything we do at Gorilla 76 is about helping B2B manufacturers adapt and charge forward to stay competitive and keep growing in this quickly evolving industrial buying environment.
Click the button below and request access. Once you’re in, you can start participating right away.