Industrial Marketing Collective
The learning community designed specifically for manufacturing marketers
Why this community exists
Industrial marketers have a tough job.
It’s no secret to anyone wearing the marketing hat inside a B2B manufacturing organization that you’re living in a sales-driven world where traditionally, driving new revenue has meant:
- Relying on relationships, referrals and repeat business
- Cold outreach (dialing for dollars and knocking on doors)
- Trade shows, trade shows, trade shows (gulp!)
But the buying process for the people you need to reach and influence has dramatically changed over the past decade. And the way you go to market needs to as well.
We created this community to be your best possible resource – and to make sure you’re not alone. From live learning sessions twice/month, to an engaged Slack forum where your peers collaborate and share ideas, to on-demand video-based training, to office hours, and more, if you’re a B2B marketer in manufacturing, this community was made for you.
What’s included
We’ve baked loads of free value into this community. But we’re also offering a Pro membership option ($99/month or $999/year) for those seeking more structured training and hands-on guidance from our deeply experienced and specialized team of industrial marketing pros. Below is what you’ll find inside of this community.
IMC Live
Live, twice/month learning sessions Free for all members
On the first and third Thursday of every month, we host live, interactive events via Zoom. 50-100 industrial marketers consistently show up to learn, ask questions, network and get smarter.
Every session opens up with a member of the Gorilla 76 team (or a special guest) teaching for the first half hour. After we break it down, we open it up to Q&A so we can help you apply all of this inside your own business. Topics have included:
- How to do a better manufacturing webinar
- Getting started with paid social on LinkedIn
- How to optimize your website for conversions
- Creating amazing video content
- And more
Discussion Boards
A collaborative forum of peers Free for all members
So many industrial marketers feel isolated in their roles – without peers alongside them who share the same job title and can help solve marketing challenges, strategize and flesh out ideas. Come join 200+ industrial marketers in what’s become a super engaged private Circle forum. We use this space to facilitate discussions (and to allow you to do the same).
Comprehensive Training Course
10+ hours of on-demand training Pro members only
Available to Pro members only, Building and Scaling a Revenue-Focused Industrial Marketing Program launched in early 2024 and includes over 10 hours of meticulously constructed video training content from our team of industrial marketing specialists at Gorilla 76 (57 videos across 11 lessons).
We designed this course to help you build a full-scale industrial marketing program from the ground up – without requiring resources you simply don’t have at your disposal (like hundreds of thousands of dollars and an in-house staff of 5-10 marketers!).
We’ll help you figure out everything from customer research to positioning and content strategy to execution of content to managing campaigns in Google, LinkedIn and Facebook to measuring and reporting. Click here to preview three of the 57 course videos.
Office Hours
Ask-me-anything sessions Pro members only
Pro members are invited to individualized ask-me-anything sessions with our team of industrial marketing experts. Whether you’re looking for high-level strategic advice about positioning or tactical help building out a reporting dashboard, we’re here to help you navigate whatever roadblocks are holding you back.
Tools & Templates
An essential set of tactical resources Pro members only
For our Pro members, this library of hands-on templates, playbooks, calculators and tools are the ones our team puts to work daily in the marketing programs we run for our manufacturing clients. Included you’ll find our:
- Marketing Plan Worksheet
- Content Plan Template
- Paid Social Budgeting Calculator
- Customer Interview Question Template
- And more
Mini Lessons & Expert Advice
An ever-expanding library of premium content Pro members only
Twice per month (minimum), we’ll publish new content, exclusive to Pro Members. Content in this section will be tactically focused around topics such as:
- Positioning and messaging
- Creating video content
- Developing case studies
- Managing ad campaigns in LinkedIn, Facebook and Google
- Measuring and reporting
- And lots more
Weekly Email Digest
A weekly email roundup Free for all members
Every Thursday you’ll receive a roundup of discussions and other activity from inside this community to make sure you don’t miss anything.
What members have to say
“As a one-person marketing team, you’re usually so caught up in the day-to-day activities of requests you’re getting from engineering, requests you’re getting from sales, meetings you have to sit in on, trade shows you’re coordinating, that you’re not really exposed to a lot of innovative ideas in marketing. Or you’re not given the runway to experiment with them. So Industrial Marketing Live is really valuable because you hear about those stories.”
“If you’re an industrial marketer… you’re probably trying to figure out where to get started. How do we do this? How do we do that? There’s a great chance that the community has at least 10 to 15 people that are not only experts about what you’re trying to figure out, but they’re mega passionate about it and are also super open to connecting and sharing with one another.”
“My advice to anyone interested in getting involved in the industrial marketing world would be – get in as fast as you can. The discussions that we have in the chat, the discussions that are going on in Slack, it changes, it evolves, it’s thought provoking. I learn something every single time.”
“I’ve never been in a role where I had somebody working above me. I was always running the marketing strategy myself. And so I didn’t have anyone that I could learn from in house. Which is why I went searching for a community that I could reach out to and kind of lean on when I was trying new things or wanted advice or feedback. So the biggest thing for me with this group is – I cultivated that community.”
“Especially when you’re on a small team, you don’t have as much time to devote to trying new things. It’s great to hear from other people – what’s worked and what’s not, to see how you can apply it to your own business.”
“I cannot say enough how much I thoroughly enjoy these bi-monthly IML’s! It’s extremely freeing to hear from other marketers in this industry and to hear that I’m not alone and others share the frustrations and hurdles that I face daily. They are extremely insightful and leave me feeling inspired and motivated to move mountains to make an impact at my company. Great job to your team, I honestly feel like I have a community now.”
“I took a job 4.5 years ago at an industrial automation company (an industry I knew absolutely nothing about) as their very first and only marketer. With the help of G76’s awesome marketing resources, I was able to convince them to have me report to our sales VP vs. the IT manager. IML has been an amazing resource for me since then, and I began celebrating big and small marketing wins for my little team of one.”
“Thankfully, I discovered Industrial Marketing live shortly after I started working in manufacturing. These webinars offers many practical tips that allowed me to quickly and effortlessly scale up my marketing efforts.”
“Best marketing community around.”
Who's behind Industrial Marketing Collective?
If you don’t know us, we’re Gorilla 76 – a St. Louis-based marketing agency (with a crew of about 35 across the US) that’s been helping B2B manufacturers build revenue-focused marketing programs for well over a decade.
We’re a team of strategists, copywriters, designers, developers, videographers and more that’s working hard to become the best marketing resource for the manufacturing sector.
We’ve designed (and deployed many times over) a proven methodology for real revenue growth through marketing. Whether you need full-scale agency services or simply an experienced guide who understands the nuances of scaling growth for a manufacturing business, we’re here to help.
FAQs
By simply registering, you’ll immediately have FREE access to:
- Industrial Marketing Live:
Our twice/month live event series where 50-100 manufacturing marketers show up regularly - Slack Group:
A highly engaged forum 200+ manufacturing marketing professionals who are regularly facilitating discussions and collaborating with each other to solve marketing challenges, strategize and flesh out ideas - Weekly Email Digest:
A weekly email roundup of discussions and other activity from inside this community
Upgrading to a Pro membership (for $99/month) gives your access to:
- Comprehensive Training Course:
Building and Scaling a Revenue-Focused Industrial Marketing Program launched in early 2024 and includes over 10 hours of meticulously constructed video training content from our team of industrial marketing specialists at Gorilla 76 (57 videos across 11 lessons) - Office Hours:
Weekly ask-me anything sessions with our team’s experts - Tools & Templates:
The exact set of templates, playbooks, calculators and tools we use for our clients - Mini Lessons & Expert Advice:
An ever-expanding library of tactically-driven content, focused on topics that include positioning and messaging, creating video content, developing case studies, managing ad campaigns in LinkedIn, Facebook and Google, measuring and reporting and lots more
No long-term commitment required! You can choose from a monthly membership (cancel anytime) for $99/month, or an annual membership ($999/year).
Sure do. If you’d like to test the waters before jumping in, you’re welcome to start with a free seven-day trial. Hey – nothing to lose, right?!
Our agency, Gorilla 76, has been working almost exclusively with B2B companies in the manufacturing sector (engineering-heavy OEMs, custom machine builders, contract manufacturers, robotics systems integrators, industry 4.0 technology companies, etc) for well over a decade.
We understand how to help B2B companies with consultative sales processes who are selling often-complex products and solutions into committees of buyers made up of engineers, plant managers, c-suite and procurement.
We’ve also watched from the front row as the industrial buying process (as well as the people in buying roles) has dramatically changed over the past 10-15 years. Everything we do at Gorilla 76 is about helping B2B manufacturers adapt and charge forward to stay competitive and keep growing in this quickly evolving industrial buying environment.